Summary of consumer insights and consumer media profile of Kit Kat for Essay

Summary of consumer insights and consumer media profile of Kit Kat for China - Essay ExampleIts economic growth fanny be regarded to be slow despite the stability in its trends. The stability of business growth in a inelegant can be attributed to salutary international policies and relationships with other foreign countries (Chow 211). It has expanded the boundary of its business associates as tumefy as partners. For instance, recently, the country has entered into several business deals with other foreign countries and international companies to widen its demand pool. However, its economic system is on a slow growing trend, an issue that is of great concern with others counter plating that the countrys providence would seeming face a deep fall if the issue is non reverted. Slow economic growth can be associated with inadequate advertisement strategies. This reach focuses on limitations as far as media business adverts are concerned. China imposes a lot of restrictions in th e media business adverts. Such restrictions are meant to limit chances of consumers beingness misled by the economy sector. For instance, it does not allow the mentioning of certain foreign companies, medical institutions, among other elements in media adverts. Medical sector is meant to contribute a good character to the general national economy, but inadequate medical adverts may force the citizens to seek medical services from foreign medical facilities with comprehensive adverts. The country does not permit business adverts interrupting television dramas among other programs. Business adverts on televisions are considered among the best advertising plat track as it targets huge populations, and the advert is more likely to be viewed by studyity of people since more Chinese ladder to watch TV dramas compared to other programs. China has got several cultural as well as social values that take to the woods to limit media adverts. For instance, children below the age of 14 shou ld not watch several adverts associated with sexual or even intoxicant contents. Furthermore, children below the age of 14 should not be featured in such adverts. China is strict on the language used in the adverts. For instance, the country discourages adverts in other language other than its native Chinese which may not be understood by the majority of the foreigners (Joseph 177). All these limitations in media adverts tend to discourage consumers from purchasing Chinese and other foreign countries products. Customers tend to develop negative attitudes towards such products just because of the incompetency in the media adverts. Such limitations also tend to discourage multinational companies from investing in China due to low demand, which is attributed by inadequate or limited advertisement strategies (Kelley 43). China has lost major foreign business partners due to its restrictions on the use of language, materials or personnel from foreign countries in the adverts of its prod ucts. Its limitations in its media adverts could have negative effects on its economy but Chinese culture is greatly preserved. China realized that majority of children could be compelled to imitate the concepts or ideas portrayed in the adverts this would make them lose their originality which is a very vital component in any Chinese lives. Part 2 Consumer insight and media profile Several studies indicate that college age young adults form the largest proportion of chocolates, candy and biscuits among other snacks consumers in China and other countries as well. Kit Kat is a kind of snack that comprises of