Legal Advice Essay Example | Topics and Well Written Essays - 1250 words

Legal Advice - Essay Example Factual Information In summary, Mr. and Mrs. Elliot (‘the Elliots’) made an application to their Council, on behalf of their son, Billy, for a grant for their son to study at a residential ballot school. The application was made on the following grounds: there were no comparable schools available within a reasonable proximity of their home; they were unable to pay the fees of the available schools; and, under the heading â€Å"other exceptional circumstances†, they argued that their son had been the victim of bullying at his local school due to his interest in ballot dancing. The Council rejected the application without having considered oral representations from the Elliots. The Grants Application Officer informed Mrs. Elliot, by telephone, that the application had been rejected because ballot schools had been excluded from the range of courses which were being funded. Mrs. Elliot was further informed that the Council never considered issues falling under "other exceptional circumstances" due to the ‘lengthy disputes’ which often resulted. The Grants Application Officer stated that in any event the Council had no duty to award a grant as they could exercise their discretion as they deemed appropriate in the circumstances. ... Word limit: 1500 (+/-10%) Legal Advice Introduction Mr. and Mrs. Elliot are seeking advice on the prospects of successfully applying for judicial review against a decision by their local authority (‘the Council’) to refuse their son a grant to study at a residential ballot school. This advice has been divided into the following sections: Factual Information; The Remit of Judicial Review; The Requirements of Judicial Review; Legal Analysis of the Issues; and Conclusion. Factual Information In summary, Mr. and Mrs. Elliot (‘the Elliots’) made an application to their Council, on behalf of their son, Billy, for a grant for their son to study at a residential ballot school. The application was made on the following grounds: there were no comparable schools available within a reasonable proximity of their home; they were unable to pay the fees of the available schools; and, under the heading â€Å"other exceptional circumstances†, they argued that their son had been the victim of bullying at his local school due to his interest in ballot dancing. The Council rejected the application without having considered oral representations from the Elliots. The Grants Application Officer informed Mrs. Elliot, by telephone, that the application had been rejected because ballot schools had been excluded from the range of courses which were being funded. Mrs. Elliot was further informed that the Council never considered issues falling under "other exceptional circumstances" due to the ‘lengthy disputes’ which often resulted. The Grants Application Officer stated that in any event the Council had no duty to award a grant as they could exercise their discretion as they deemed appropriate in the circumstances. In light of the above, the Elliots seek advice on the

Perfect Competition Model Research Proposal Example | Topics and Well Written Essays - 1000 words

Perfect Competition Model - Research Proposal Example Markets become perfectly competitive when they contain all of the following features and fail to be termed as perfectly competitive due to the absence of one or more requirements of the perfect competition model. The steel market may be termed as perfectly competitive as it has all of the following features: The products are homogeneous, i.e. the products are not differentiated from each other in any aspect such as color, scent, packaging etc. Buyers cannot distinguish between products of different producers, that is why there is little or no incentive for firms to spend on advertising or marketing. There is the existence of "Omniscience", i.e. all the buyers, sellers, workers etc. have perfect knowledge of market conditions, whether it be the price charged by all the producers or the wages offered to labor etc. Firms cannot earn supernormal profits in the long run. As there are no barriers to entry, any supernormal profits (earned in the short-run) attracts more suppliers into the industry causing the supply to increase until the point the profit is completely driven off and the industry comes to its equilibrium position. Similarly, in the case of subnormal profits or loss (in the short-run), some firms will leave the industry, shifting the industry's supply curve to the left, raising prices and helps the firm earn normal profits in the long run. FIGURE 1 The likely impact on the profits of steel producers of the rise in the world price of steel from 2002-2004 The likely impact on the steel producers of the rise in the world price of steel is that there was a rise in the revenue earned by steel manufacturers. Since the steel market may be termed as perfectly competitive, there is little that the manufacturers can do to differentiate their product (i.e. steel), however, they can sell there entire output or whatever output they wish to sell at the current market price. As shown in Figure 1, the demand for a company is perfectly elastic, it has to sell whatever output it wants at the current market price only if the company decides to increase its price its demand may fall tenfold or even to zero. Between the period 2002-2004, there was a sharp increase in the demand for steel, at the same time there was also a noticeable increase in the production of steel with China emerging prominently as a large manufacturer and with high demand as well.  

Descriptive Ethnography Essay Example | Topics and Well Written Essays - 1750 words

Descriptive Ethnography - Essay Example The Hispanics as demonstrated by the young Hispanic female emphasize on respect on all their forms of communication and rarely initiate conversations since they prefer to be approached. Mostly, the Hispanics interpret eye contact as a more confrontational body language and further considers that being ignored is as a sign of disrespect and offensive. The Hispanics do avoid too much gesturing and insist on maintaining an accepting attitude. The Hispanics are never contented with some questions such as questions concerning immigration status and religion and are seen to be very expressive in communication. Majority of Hispanics are Roman Catholic which acts as the main source for both information and are also known to be people who are very proud of their heritage hence do not forget their origin (Roll & Irwin, 2008). A young Hispanic female around 19-20 talks on her cell phone while walking towards the cafeteria and is wearing a red jacket with SF 49’ers logo in the back. She m ust be a 49’ers fan or maybe because of the hotness of the 49’ers hence suggesting her love for hot things. The Hispanic girl wears big round gold earrings and has her nails painted red and well kept. She loves herself so much and adores elegance and fashion as the Hispanic culture explains. She looks fashionable and elegance as she puts her black backpack on her left shoulder. The backpack looks empty hence suggesting her love for stylishness. She wears blue jeans that look like the fancy type due to its washed out color and a logo. that is not recognizable. Her full tan purse on her right shoulder looks fuller than her backpack may be to show her adoption to the current trends and fashion of carrying purse. The purse may be carrying her make ups that ensure she looks beautiful all the time and anywhere. She walks so fast but she is not in a hurry maybe because of her fear for eyes and the fact that Hispanic culture does not recognize much the female gender. She must be hurrying to get away from the possible onlookers or admirers who may get a glimpse of her. She wears a smile on her face with her head rocking front and back perhaps to gain confidence. She does not seem to be having enough confidence especially when she is amidst many people. She does not seem to care about what happens around her as she hurriedly disappears into the cafeteria without looking sideways (Roll & Irwin, 2008). The patterns of communication amongst the African Americans are mostly familiar with Anglo American patterns. The African Americans are largely affected by the past incidents of racism and sense of subjection in their interactions thus making them show respect at all times while communicating. This group of people believe in a prolonged eye contact which is always seen as confrontational or aggressive and would mostly seek assistance from the religious leaders if need arose (Pinn, Finley & Alexander, 2009). The African Americans do not address people by their first names which are construed as lack of respect but may use the first names if they are urged to do so. This group of pe

Ethnic Differences in USA Essay Example for Free

Ethnic Differences in USA Essay The US is a diverse country racially and ethnically. The six recognized races are: white, American Indian and Alaska native, Asian, African American, native Hawaiian or other pacific islander, and a people of two or more races. Whites alone constitute 75% of the total population in the US according to the American Community Survey (ACS). Hispanic or Latino ethnicity of any race accounts for 15. 4% of the total. Other ethnic groups counted alone constitute the rest. These groups are African Americans (12. 4%), some other races (4. 9%), Asian (4. 4%), two or more races (2. 3%), American Indian or Alaska native (0. 8%) and native Hawaiian or other pacific islander (0. 14%). These figures add up to more than 100% because Hispanic and Latino Americans are distributed among all the races and also listed as an ethnicity category, resulting in a double count. Immigration to the US is what has made it into such a diverse country. The influx of immigrants in the last 100yrs has totally changed the racial/ethnic group’s arithmetic. Look more:Â  ethnicity examples essay It’s projected that by 2050, the whites will no longer be the majority. The relations among racial or/and ethnic groups have not always been calm. Segregation based on race has been rampant since colonial era. Racist altitudes, or prejudice, are still held by a substantial portion of the US population today. There exists today, both covert and overt discrimination against African American, Latin Americans and Muslims. The issues of treatments of certain races have sparked confrontations and even a war. The truth is that all races or/and ethnic groups have at some point in history faced discrimination including whites. Over time institutional discrimination has been overturned and theoretically any American cannot be refused employment, admission to a school because of his race. But as I have indicated above, there is still lingering prejudice against some minorities. There have been many suggestions on how to deal the problem of discrimination. Personally I think that lack of information is what informs prejudice and stereotyping. Therefore, education on other races and/or ethnic groups is important. The government should institute affirmative action to support marginalized groups and support dialogue among groups. I think the student post depicts separateness and alienation among races and ethnic groups. References O’Hare, W. , Pollard, K. (1999). America’s Racial and Ethnic Minorities. Retrieved July 25, 2010, from http://findarticles. com/p/articles/mi_qa3761/is_199909/ai_n8872409/

Macro and Micro Environmental Factors Essay Example for Free

Macro and Micro Environmental Factors Essay There are many other products to choose in the soft drink market include Pepsi Co product , the different is those products are cheaper than Gatorade * In order to attract more customers, Gatorade has improved its product quality and spent lots of money on advertising. -Selling products Gatorade mostly is the imported product so most distributor afraid that they can’t sell Gatorade because of Gatorade price * Gatorade has increased the supplier’s commission. -Publics: The customers in the last 1 year with the developing of VN economic has begun to care about their health lately. Many sport center, fitness club, etc†¦ has been opened in the last 15 years. * The big, potential market for energy beverage drink such as Gatorade to grow. As the result, Pepsi has built up many small, convenient store around those places. * Advertising and promoting trough sport events. Gatorade is also focus on McKinsey’s structure include: structure, strategy, and skill, staff, and style, system and share value. + Style: Gatorade is one of the company which have style. It helps Pepsi too adopted to changes so it can reach and fix it quickly. + Strategy: Improve the sport drink market in VN * Improve both product quality and price * Has an production line in VN with cheap resources and good materials but still guarantee the quality. So as to compete, Pepsi has advertised its product a lot and had various surveys to research what their consumer’s needs and produce healthy products are. Macro environment -Political : VN has been the 150th member of WTO so it has attracted many big investors all over the world. The government has supported many enterprises and business investments by changing to the international law, this has led to more active business action which the consumers can approach to the local products and costumers can have more choice within all the global products too. * Pepsi Co considered about importing more Gatorade in each trip to reduce to price and earn more revenue or adding no more product. -Technology: Consumers now mostly pay all the products by credit, master or visa card which allows company to narrow the distance between producer and buyer. gt; It invests not only in one country but open up many branches all over the world and there must be decision whether to use capital for hiring staff, advertising the product, etc†¦. or not Economics environment: The average income of a Vietnamese is affected by inflation and economic ciao. So, the number of selling product s are also decrease. Pepsi has made a decision to having more and more promotion, and held lots of social event to refresh the consumer’s comments about the company to set up a good new one. Environment: The environment issue in VN is becoming more and more serious. This problem is can’t be avoid in developing country. It’s the result of industrialize and modernization. To reduce pollution government has set up a law in order to protect the environment. Even though, Vietnamese’s awareness isn’t as high as other country but the law has been enforced a great punishment to those who pollute the environment. * This make Pepsi spent lots of money in buy new green-facilities , and providing the idea of protecting the nvironment to not only their staff but also their customers. Both help to protect the environment and stil l promote Pepsi good fame. Bargaining Power of Supplier: the soft drink market in VN and foreign isn’t the exclusive market. Bargaining Power of Consumers: * Industries facing powerful buyers: Distributors have the power to negotiate with the company on price, product quality, as well as marketing policy. * Industries facing weak buyers : have little impact on the market, Each buyers will buy the products with different purposes. Some bought to sell, others for political purpose . Numbers of require products is too much for the producer to still keeping it product quality. So that, the pressure is heavy too Threat of entry: Gatorade has many competitors. Competition from substitutes: Gatorade should be change product when customer want and need, also price and quality. Competition between firms: Gatorade have many competitor in Vietnam. Gatorade should always pay attention to your competitors.

Marketing Communications Plan For Diageo Marketing Essay

Marketing Communications Plan For Diageo Marketing Essay For the company to achieve these objectives, there needs to a situation analysis which will give an overview on the companys currents position. This will be done through analysing the PEST factors that will affect the proposed marketing communications strategy, evaluating White Horse Whiskys performance in the market currently and also identifying the competitors actions. The report will further give an overview of the companys objectives by highlighting the desired position for White Horse whisky through giving a detailed business mission and communication objectives. The communications plan will also give an overview of the how the company will get to its set objectives through the use of the segmentation, targeting and positioning of White Horse Whisky. At the end of the report, the implementation of the plan through the communication tools and messages, the way through which it will be implemented and tracking the progress of the strategy will be discussed to ensure a suitable plan was put into practice. 2.0 SITUATION ANALYSIS (Where are we now?) 2.1 Current Company Performance Diageo is the brand owner of two whisky labels (Bells and White Horse) in the whisky market. White Horse Whisky has a market share of 2.3% in the market as of 2005. The brand has had a downward trend over the past years and wishes to relaunch it in July 2010 to a younger population. The company has a weak distribution chain as Whit Horse Whisky is only available at off-licences and major supermarkets. 2.2 Distinctive Competitive (Marketing) Advantages White Horse Whisky is an established brand which was created in 1890. It has been know as a quality whisky brand especially with the current owners who manufacture global drink labels. 2.3 Marketing Mix (4Ps) Product The product is a blended Scotch whisky which is currently at the decline stage. Price The current price of White Horse whisky is  £14.99 per litre for the squat bottle. Place The brand is available only at super markets and off licences shops. Promotion Diageo has ceased advertising support for White Horse whisky. This has made the brand have little competitive advantage in the market because consumers especially the new drinkers will not be aware of the brand and the old drinkers who need constant reminders and reinforcement might think the brand has died if they are not constantly given information. This could also have been the cause of the gradual decline in the market share of White horse whisky with consumers choosing competitor brands over it. 2.4 Current Customer Segments The brand has 2million consumers over the age of 50years. This accounts for over 50% of the brand consumption. This age group is the ageing population and if the trend continues with them, the brand will eventually die off. 2.5 Uncontrollable Event(s) That Can Impact on the Marketing of White Horse Whisky (Macro Environment) PEEST Analysis Political/legal Whisky brands may be advertised on TV now. Economic The Scotch whisky market has been in decline for over 15years. Ecological/physical environment Increased environmental awareness and the need to treat and respect the world. Socio-cultural Drinking patters have moved away from traditional dark spirits in favour of white spirits, wines and lagers. The number of people in their twenties and thirties drinking whisky has declined over the years. Whisky has always been acknowledged as an acquired taste that was unlikely to appeal to novice drinkers. Whisky is regarded as a spirit that is difficult to mix. Current image of whisky is seen as outdated and largely irrelevant. Binge drinking amongst young people which is seen currently as a serious social problem in UK. Technological Growing rate of internet use among the population in UK. 2.6 Micro Environment MARKET In 2005, the overall whisky market had 3.9m consumers. Size Growth rate White Horse whisky had a decline of 0.6% from 2004 -2005. Market trends The advent of drinkers moving from traditional dark spirits to chilled, long, lighter drinks. Table 1: The market in the microenvironment 2.7 SWOT Analysis for White Horse Whisky Strengths Strong brand name and rich heritage. Diageo has a budget of  £3 strictly for marketing of the brand which will promote awareness and change the way it is perceived by the target audience. Weaknesses Lack of advertising of the brand over the years. Small distribution networks. Opportunities Young people who are being targeted enjoy going out and having fun during their spare time. Recent relaxation of the voluntary code for whisky advertisements on TV. Threats Current whisky image is seen as outdated and largely irrelevant which gives it an old-fashioned image. The Scotch whisky market has been in decline for over 15years Drinking patterns have moved away from traditional spirits like whisky to wine and lagers. Whisky has been known to have an acquired taste that was unlikely to appeal to novice drinkers. Binge drinking by young people. Table 2 : SWOT Analysis for White Horse Whisky 3.0 SET OBJECTIVES (Where Do We Want To Go?) 3.1 Marketing Objectives To increase the brands market share from 2.3% to 6% to consumers under 50years within 3years. 3.2 Marketing Communication Objectives To reposition White Horse whisky from being an old fashioned drink for old age groups to a contemporary and authentic drink for 20-28year old male and females within 3years. 4.0 STRATEGY(How Do We Get There?) 4.1 Segmentation The youth and young people who are upwardly mobile in the UK. 4.2 Targeting The target market will be women and men aged 20-28years who are still experimenting with spirits with no brand loyalty yet. 4.3 Positioning White Horse whisky will be positioned to the target market as a contemporary, fun and quality drink. This position resonates with the values of our target market and our brand values. 4.4 ATR Model for Buying Decision The purchase of whisky is a low involvement decision. This is because it has a low expenditure and cant be viewed as a personal risk. ATR model which is Awareness, Trial, and Repurchase is suitable for this product. The consumer becomes aware of the brand- White Horse whisky through the proposed marketing communication strategy and will make a trial purchase to assess the drink. If taking of the whisky produces favourable results, the consumer will become interested in White Horse whisky and will therefore repeat the buying of the whisky at a later time. This will gradually increase the brand share of the product. The plan will give a devise on how to create the initial awareness of the brand to the selected target market. This can be used to determine the product adoption process. 4.5 Pull Strategy The pull strategy will be adopted to achieve the communication objectives. This strategy involves focusing our communication directly at our target market; this in turn would stimulate a desire, demand and eventual purchase of White Horse Whisky. 5.0 TACTICAL PLAN (How Do We Implement the Strategy?) 5.1 Communication Tools to be used and how they will be used Communication tools Medium Reason for choice Media Vehicles Advertising Type of media selected channels White Horse Target Group Use age Television The target audience have a heavy exposure to TV Specific programmes on ITV: It is an effective tool to reach our target audience on a large scale 1. Prison break This can create a strong brand image for White Horse whisky 2. Gossip Girl TV has a high visual and strong impact that can easily attract the audience because it influences multiple senses. 3. Vampire Dairies The target audience relax by watching these entertainment programmes 4. 24 5. Sports shows Magazine There is high selective readership for magazines. It is easy to communicate with our chosen target audience knowing their choice. Cosmo Girl British Vogue Mens Vogue The magazine can also be passed on to friends and this can be read not necessarily by only the purchaser It will show good quality and pictures and have high information content Billboards and posters This will give a strong impact with a simple message. This helps to connect with the audience less is more attitude.   To be placed strategically near: City centres, malls   Billboards and posters The billboards have a high frequency exposure and will be easily grab attention.   The posters will in addition be placed in bars and clubs The placed location will reach the target market. This will make the target audience aware of the brand as they will be exposed to the advert continuously and frequently.   Advertising Internet This medium is very attractive to them and they spend lots of hours a day on the internet. Low production cost which will reach a potential audience at any time of the day. Web banners on social networking sites (Face book and MySpace) Cinemas The target audience enjoy having night outs especially at the cinema Odeon and Cineworld cinemas across the country when showing:   Action and Science Fiction films in 3D, Romantic Comedy and Thrillers. Spotify This music streaming service has become popular among the target audience. This will be placed for listeners of: rock, RB, hip hop, pop and rap. It has be ability to reach the audience by postcode because there is a registration for the service Its a perfect medium to reach the target audience who love to listen to music. Sales Promotion Free trials Consumers appreciate offers and love to have value for their money. Selected clubs and pubs across the country.   Sales Promotion   Free trials It is quick and easy to implement and will have an immediate impact on the sale of the brand It will encourage retrial Free gifts This will encourage purchase Supermarket chains, off licences There will be a small white horse attached to each white horse whisky bottle There will be free t-shirts distributed to consumers at clubs and bars. Sponsorship Fashion show This will change the perception of it being an old generation drink These sponsorship of youth events will build awareness for the brand The target audience use this as a means of relaxing and will be great fun for them which can easily to reach them. The fashion show and valentine part will hold at selected regions Valentine party 5.2 Message(s) We Wish To Communicate White Horse is approachable, light- hearted and sociable. 5.3 Consistency across Different Tools and Messages The messages are consistent and they all carry the message that the brand is of quality and is a drink for the younger generation. 5.4 Necessary Resources/Budgets There is a  £3 budget for the marketing communication strategy for one year. The budget will be sufficient to implement the strategy in various vehicles for the duration chosen. 6.0 ACTION PLAN (Who, What, When?) Please refer to Appendix 1 and 2 for detailed communication spending. 6.1 Responsible party for implementation This communications plan will be executed by a top advertising firm in the UK. The marketing department will have the responsibility of communication with the advertising agency to ensure all communication is placed as at when due and also make appearances at the sponsorship events. The department will also be responsible for the appropriate quantity distribution of the soft toys (The White Horse) and t-shirts to the regions. The accounting department ensures vouchers raised for the advertising agency are paid on time. Diageos IT department will also make sure the website is always up and running to appeal to consumers who will be visiting the site. 6.2 Time frame of plan implementation The plan will be implemented between July 2010- June 2011. 6.3 Resource Allocation for the Action The communication plan has been done and will cost  £2,899,335. This amount is exclusive of the allocation of  £ 100,000 which will be paid to the agency for creatives production and services. 7.0 CONTROL ( Keeping Track Of Progress) The brand will be monitored through sales analysis. The marketing department will obtain the sales figures weekly that will be used to compare the actual sales of White Horse whisky to the target sale. Information will also be gathered from the distributors of the brand on customers perception of the drink. The sales report should be gotten by region and if any extraordinary low sale is received from any region, their communication should be restructured. Within the first year, the brand share should increase by 0.7% to 3% and the profile of young drinkers should increase to 37%. This will make the overall brand share increase of 6% and 60% of young drinkers by 2013 will be achieved. Depending on the first year figures, the marketing manager should be able to forecast and evaluate the communication strategy being used and make corrective actions where necessary. If there is an exceptionally low increase in the first year period which will essentially where a lot of money will be spent on communication, the communication plans should be revisited to avoid massive failures in 2013. Each person/ department in Diageo should be clear on their responsibilities to enable the company meet the expected target. 8.0 THE 3Ms These are the key resources 8.1 Men This is not mentioned in case study. 8.2 Money   There is a budget of  £3m for the repositioning of White Horse whisky for one year. 8.3 Minutes   The deadline to achieve the 3.7% brand share increase is 3years. The plan will be solely for the 1st year while recommendations for the next 2years will be provided. 9.0 RECOMMENDATIONS FOR THE NEXT 2YEARS From July 2011- July 2013, the following should be done to reinforce the brand in the mind of the consumers: The television adverts should be aired in alternative months. The use of posters at bars and clubs should be continued. The online adverts on Facebook, MySpace and Spotify should continue every month. Other sales promotions should be introduced to give room for another exciting support to the consumers from the brand. The brand should also explore opportunities in celebrity endorsements which the target audience fancy. Quarterly shows should be sponsored at selected clubs around the country. Possible production of shot glasses with the White Horse logo can be distributed to bars and clubs. Appendix 2 (Cost Analysis) TV adverts: Coverage within the UK REGION COST FOR 30 ADVERTS ON ITV LATE PEAK DRAMAS Central  £10,313 London  £16,730 Yorkshire  £3,827 Scotland  £3,169 Total Cost  £34,039 Number of shows to place adverts: 4 Frequency: 4 times weekly, for 20 weeks. Monthly cost:  £344,624 Cinema adverts:  £23,000 per month Magazines: Number of magazines: 4 Frequency: monthly Monthly cost:  £73,200 Outdoor adverts: Billboards and Posters:  £15,000 monthly Online adverts  £37,500 monthly Sponsorships A total of  £150,000 was budgeted to sponsor specified events across the four regions. Sales Promotion 1000 t-shirts and soft horses, free trials over the year:  £ 96,500. 10.0 Creatives to be sent to agency Appendix 3 (Advert for Television and Cinema) This will be a 30 seconds advert which will make our target audience associate White Horse whisky as a fun drink. Scene 1 Nice music playing in the background The advert starts at a bar scene with a couple of people ordering drinks at the bar. In a distance, people can be seen dancing. The camera zooms in on a young man and lady (Lady 1). They exchange pleasantries and the young man leaves shortly as he gets his drink Scene 2 The young man is seen with two others men chatting and looking around. He spots a young lady (Lady 2) in a corner sitting by herself and he walks up to her to ask for a dance. Lady 2 agrees and they move to the dance floor. Scene 3 The young man and Lady 2 are seen dancing and having a good time. Lady 1 walks up to them with two drinks in her hand. She hands a drink over to Lady 2 and turns to face the young man. She says to the young man: I see youve met my mother. The young man has a confused face and says: your mother? Scene 4 The three of are sitted at a table and are seen chatting, laughing and having White Horse whisky. The advert closes and a screen showing the White Horse whisky bottle and a glass with the contents. The tag line: White Horse.Surprising fun is shown below this screen This advert is to make the target audience know that even though the label is old, it still has the right mix and quality to appeal to them. . Appendix 4(Advert for Magazines, Billboards and posters) A picture of a group of four young adults (two men and two women) wearing casual and fashionable outfits. They are smiling at themselves and each person is seen holding a glass that contains White Horse whisky. The caption underneath the picture states: White HorseSurprising fun. Appendix 5(Design for t-shirt) The shirt is a black cotton Polo shirt. At the centre of the shirt in front, there is a White Horse. The back of the shirt carries the caption:Surprising fun.

Legal Frameworks for Child with Disabilities

Legal Frameworks for Child with Disabilities Outline the legal and regulatory requirements in place for children with disabilities or specific requirements. Every child has the right to be treated fairly no matter what their disabilities/circumstances are. It is against the law for Schools to treat a child discouragingly because of discrimination. Direct discrimination is when you actively discriminate against a child ie refusing a chid into the setting because of a disability/condition. Indirect discrimination occurs when practises are in place but they dont take into account the needs of the child ie signs/labels in a different language so the child can read them. There is also discrimination due to disabilities ie a Teacher may stop a child from doing an activity because of time (it will take the child too long to complete the task). This results in fewer opportunities being offered to them to experience and very unfair. There are legal and regulatory requirements that the School must adhere to protect disability and SEN children from discrimination and promote their inclusion: The Equality Act 2010 Provides addition protection from discrimination for children with disabilities. The Act requires children with disabilities receive the same access to public/private services as any other child and for these facilities to make changes to ensure access for all. It promotes equal opportunities/inclusion for all children. The Special Educational Needs (SEN) Code of Practice 2001 Developed to promote practices that value individual needs of children with disabilities and to offer guidance to Schools regarding equality and inclusion. Main purpose is to provide early invention support for children with SEN, to identify their individual needs and provide appropriate support. Main principles of the code are: *Children with SEN should have needs met and normally in mainstream Schools. *Views of the child must be taken into account and Parents must be involved. *SEN children should be offered full access to a broad, balanced and relevant education. The United Nations Convention on the Rights of the Child to promote, protect and ensure the full and equal enjoyment of all human rights and fundamental freedoms by all persons with disabilities, and to promote respect for their inherent dignity. Article 1 Respect for the evolving capacities of children with disabilities and respect for the rights of children with disabilities to preserve their identities. Article 3 Details rights/entitlements to all children regardless of their individual needs/circumstances. The United Nations Convention on the Rights of Persons with Disabilities Human rights treaty that confirms the rights of disabled people. Stresses the importance of disabled people being able to enjoy their human rights equally with non-disabled people. It recognises that people with disabilities do face barriers and outlines strategies to reduce barriers and promote their rights. Warnock Report (1978) Introduces term SEN into UK legislation and emphasises the 2 categories of children with SEN 1) children who experience difficulties at School but needs can be met at mainstream level 2)children whose needs are more complex and need specialised educational environments. The Special Educational Needs and Disability Act 2001 Makes further provisions against the discrimination of disabilities in Schools. Strengthens the rights of SEN children to be educated in mainstream Schools. Importance of working inclusively with children with disabilities or specific requirements. It is essential that people working with children promote equal opportunities by providing an environment free from discrimination. Inclusion is focusing on the needs of every child and ensuring the right conditions are in place for all to achieve their full potential. Children with SEN should be given the same opportunities as children without SEN/disabilities and feel valued, respected and supported. Our School has created a child focused approach where we focus on and build on their support using each childs strengths, needs and interests. Each child is an individual and must be listened to. This shows respect and they will feel safe and secure in the setting. This ensures that every child is valued as an individual. When planning activities we take into consideration their interests and abilities. We empathy to SEN children by the way we try and understand their feelings and point of view. We try and adapt the activity according to their needs and abilities so they are able to ta ke part with everyone and not be singled out. We involve the children in decision making and actively encourage them in planning their IEPs. We listen to what they need and want so then this helps us provide opportunities for them to be more independent this helps their confidence and self esteem. We believe children who grow up in Schools where all students are valued and seen as equal members will learn to respect and advocate for diversity in the larger community. Disability, Literacy and Inclusive Education for Young Children. Personally I think it is so important for all children to learn and play together and to be treated the same. It builds an understanding and acceptance for all and highlights the fact that children develop skills which enable them to teach one another. Children with disabilities will often make huge improvements in their communication, socialising and functioning skills while developing children will have better attitudes towards others, greater patience, tolerance and self esteem. One of our school mottos is We all belong where we expect all children to work together, making everyone feel welcome and involved and have a positive attitude. This really helps the SEN children feel a sense of belonging and a reduces feeling of isolation. We constantly run weekly sessions reminding the children to look at their attitudes and beliefs and if necessary help them make changes. It does help that all staff members are very positive about inclusion and diversity and are visually pro active in the activities we undertake, displays that we use and resources/materials we offer in the classroom. Benefits of working in partnership with Parents and other professionals. The Childrens Plan published by DCSF in 2007 highlighted the importance of the partnership between Parents and Schools to support children in their learning. It has been proven that Parental involvement has a positive effect on childrens achievement at School. They are able to reinforce learning from School by using play and extra curriculum activities ie practising times tables, listening to their child read, drawing, painting and visiting libraries and places of interest. They also help improve the childs gross/fine motor skills, communication/listening and social skills. Parental involvement in childrens education from an early age has a significant effect on educational achievement and continues to do so into adolescence and adulthood. The Impact of Parental Involvement on Childrens Education. Parents must always be consulted and involved in the care and support of their child. Schools need to show respect when discussing these delicate matters and always valuing the opinion of the Parents. Schools need to be demonstrating inclusion of all children and a way they can show this is by seeking the advice and resources of external agencies when it may benefit the child. The SEN Code of Practice recognises the value of the partnership with Parents. It is a well known fact that Parents knowledge of their child is exemplary and must be taken into account when deciding on support/education. The child and their needs must be at the centre of all discussions. Parents will have more of an idea of the childs strengths and the support can be tailored to take these into account ie if the child likes singing then perhaps learning can be adapted to singing times tables and alphabet songs. Some SEN like dyslexia may run in the family so family members may have developed specialised knowledge of the condition this may aid in the planning of support for their child. Some Parents find the whole process of having a SEN child very complex, difficult and emotional. Schools need to respect these feelings and emotions of the Parents and value their support. Full discussions and advise must be given to instil trust and confidence that the best is being done for their child at that School. Parents must be aware of all the policies/procedures of the School, support available for their child and any relevant documentation regarding their child. Trust will then be given as the Parents will respect the School and all involved in the care of their child. Schools must remain professional at all times. They should provide time and opportunity to discuss the childs progress. The Parent will feel involved and empowered that their opinions are listened to. Each party should acknowledge each others views and opinions but be able to agree amicably on a plan to support the child. Schools must be flexible when planning meetings with dates/times as they may be dealing with working families or families with siblings. It is a requirement that all Schools have a SENCO a designated person who is responsible for co-ordinating the care and support needed for the SEN children. This is helpful for the Parents as they only need to liaise with one member of staff. Other professionals that the SEN children may come into contact whilst at School are: Physiotherapists, Speech and Language, OutReach (Autistic), Hearing Impaired and Educational Psychologists. How practitioners can adapt their existing practice to support children with disabilities or specific requirements. Care must be taken to make the environment of the setting to be accessible for all children to use regardless of their needs. This may require ramps to be installed or disabled toilets to be fitted. The environment must be well lit, visually attractive, tactile and attractive. Space in the classrooms should be maximised to allow all children to have a sense of freedom. Grounds of the setting should be well maintained and be clear from any hazards which may endanger the children. Resources and activities should be adapted so all children are able to access them ie sand trays at waist height instead of being situated at floor level. SEN childrens needs should be thought of at the planning process with differentiation of activities not to challenging as they will loose interest and not too easy as they will not be fully engaged. They need to be planned to meet the individual needs of the child and age/stage appropriate. All children should have accessibility to the same resources. Some children may require specialist resources ie colour overlays for dyslexic children, flashcards, ICT programs designed to support phonics ie word shark, specialist interventions and 1-1 support. Attitudes of the adults working with SEN children need to be of a positive and understanding nature. Full training should be offered to these members of staff in new policies and procedures. Regular training in specialised areas should take place and involvement of all staff on the needs of certain SEN children. The SENCO must keep up to date with equal opportunities and inclusion policies and hold briefing sessions. Staff need to be available to support children who need assistance in simple personal issues ie dressing/undressing and medical conditions ie diabetics. Consideration needs to take place to help the children become more independent and to try things by themselves ie putting Velcro on dressing up costumes so all children can access the activity. Some children find it challenging to express their feelings, needs and preferences. Our staff who work with SEN children wear feeling flashcards on our lanyards so children can point to a picture to tell us how they are feeling. In Reception we use visual aids to help children decide what activity they would like to do/ show their preferences. We try and encourage independency through the use of computers word processing and dictaphones record their thoughts for the Big Write to help support them in their activities. Teachers try and keep their classroom setup the same so children learn where to find things and helps the SEN children establish routine and a safe/comfortable environment. Resources are clearly labelled with words/pictures and stored in the same location. Schools must be in regular contact with Parents at home supplying them with updates on process and new polices/procedures that affect their child. They must always liaise with outside agencies drawing on their expertise and advise in their particular areas. References The Impact of Parental Involvement on Childrens Education www.education.gov.uk/publications. Article 1 and Article 3 Convention on the Rights of Persons with Disabilities. Disability, Literacy and Inclusive Education for Young Children www.uni.edu/inclusion/benefits_of_inclusion.htm. Abbreviations SENSpecial Educational Needs IEPIndividual Education Plan